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What you miss when you use make-your-own-website tools

January 11, 2017 | By Brian Howard
Young woman drawing web design frame on white board

Making your own website has in many ways become a lot more simplified. It’s common knowledge at this point that technology—especially the internet—advances at a rapid pace. As advancement continues, certain tasks that were once complicated become streamlined for more casual web-users. There are now even alternatives to having a website designed and coded. Using make-your-own-website services, it is possible to not only cut out the external resources generally required to build a site, but eliminate most of the need to understand web coding yourself. Though this may be a solution to a lot of people, it may not be a great solution for you. Here’s a few things you generally miss out on:

  1. Branding:
    Unless your company has an internal marketing department, chances are your business doesn’t have the free time it takes to pour into a website design. You want to make sure every element from fonts to colours are exact, and that the tone-of-voice matches your unique brand. Build-your-own-website editors are great, but they can’t offer you advice on whether or not you are following your brand.
  2. Custom Functionality:
    Functionality on the web is broad. This is perhaps the biggest reason why most companies don’t use DIY website building services. Generally speaking, it takes a knowledgeable team to create an effective website. Databases and server-based functionalities are incredibly important to many companies. When you build your own website using a tool, there is no guarantee you can add advanced functionalities such as interactive calendars or dynamic content such as related articles or recommended products.
  3. Design:
    Though strongly linked to branding, this isn’t exactly the same. There is a lot more to your business than just colours, fonts and logo images. Your brand is also communicated through the layout (design) of your materials. Subtle messaging is hugely important in web design. Choosing the right images to convey an emotion; choosing the right layouts to effectively guide visitors through your site; hover effects and styling effects; all these things are difficult, if not impossible to have full control over using a make-your-own-website service. It also bears mentioning that many DIY websites feel templated, and bring with them a lot of layout restrictions.

There are plenty more reasons why website building services may not be the best decision for you, but for now these should give you enough to consider. Of course, it isn’t always the case that DIY website building tools are the wrong choice. There are many times when they can be beneficial. Building a website through a web development team is not cheap, and the process can seem rather lengthy. For large businesses, the end-product is important, so time and money are invested. But let’s say you own a small flowershop and only have 3 employees. In this case, you should absolutely look into building your own site. It’s an excellent way to get your company online, look good, and not have to make a large risky investment.

In short, there are pros and cons to using either method of building a website. Hopefully this information has helped you decide which is best for you and your business.