National Tire Distributors - The Envy of Design

Premium products require premium marketing materials. Many "layers" of detail went into creating this piece for Envy Wheels — literally! TDG Marketing worked closely with the printer to develop an out-of-the-box poster that required special plates for the printing process. This project is printed on a thick foil stock that required carefully layering elements to only allow the background foil to shine through in specific spaces. By utilizing a combination of matte and gloss textured resin, as well as being conscious of how the foil will show through different ink coverages, we’ve created an eye-catching tool to be utilized at Envy Wheels suppliers across the country.