PROJECT BACKGROUND
Support Ontario Youth and Tools in the Trades Boot Camp are working together to close the skilled trades gap in Ontario. Tools in the Trades Boot Camp, powered by Support Ontario Youth, offers free one-day events where attendees network with industry professionals, gain hands-on experience, and receive a free tool kit. A shift in leadership led to the need for a rebrand to align Boot Camp with Support Ontario Youth’s mission of filling every event with pre-screened applicants, ensuring consistency across both initiatives.
SOLUTION
TDG undertook a full rebranding effort for the Tools in the Trades Boot Camp, ensuring its image and messaging were cohesive with Support Ontario Youth. This included a complete overhaul of the Boot Camp’s social media presence, the use of collaborative social media posts, and the design of a new, unified website for both Boot Camp and Support Ontario Youth. TDG ensured that all deliverables, from digital content to print materials, featured the Support Ontario Youth and Boot Camp logos, creating a consistent and recognizable brand image.
