Our long-standing client, National Tire Distributors, requires new showroom posters annually for their product ENVY wheels. With the tagline “wheels to be envied”, they often play on a green monster/creature or a green envious eye - though they requested more subtle elements for this poster.
To get a wider creative selection, we had two designers work on the project. They conceptualized their pieces based on a theme/prompt provided by the client and pieced together artwork using several images and photoshop techniques. Each poster combines a range of complex tricks of design to create fantastical backgrounds where the product can shine. Vehicles were carefully selected and meticulously tweaked to place the ENVY wheels accurately onto each tire. Multiple layers of textures, foreground elements, and lighting effects come together to create dramatic and memorable images, after many hours of photoshop work to ensure the artwork looks realistic with the correct lighting, angles, and sizing of each element.