This government-funded pilot project was created to fill the employment gap within the food processing and distribution industry in Ontario - connecting pre-screened applicants to employers looking to hire. We came on board as marketing support on the ground floor with this brand-new program that had no branding, existing marketing, or website.

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We named and created the Jobs That Feed brand and developed a custom website to help generate traffic of pre-screened applicants based on a personality test. We completed a range of targeted digital marketing campaigns, organic and paid social media, created radio ads, and produced videos featuring interviews of people with successful careers in the industry. At the completion of the pilot project period, the TDG team supplied insights and summaries through a comprehensive report to show the results of our marketing efforts.


A total of 10,519 sessions were recorded on the newly launched website in November of 2022, with the average percentage of new sessions being 79.60%. Through paid digital marketing, there were 3,292,797 impressions, while paid social media campaigns generated 15,352 social media engagements. Google campaigns generated 8,881 total clicks to the website, nearly doubling the industry benchmark for click-through rates, and the number of listeners of their radio ads was 3,232,400. These initiatives led to a total of 519 applications, 314 completed assessments, and five new people hired through the program.

Jobs That Feed Results
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