This government-funded pilot project was created to fill the employment gap within the food processing and distribution industry in Ontario - connecting pre-screened applicants to employers looking to hire. We came on board as marketing support on the ground floor with this brand-new program that had no branding, existing marketing, or website.
We named and created the Jobs That Feed brand and developed a custom website to help generate traffic of pre-screened applicants based on a personality test. We completed a range of targeted digital marketing campaigns, organic and paid social media, created radio ads, and produced videos featuring interviews of people with successful careers in the industry. At the completion of the pilot project period, the TDG team supplied insights and summaries through a comprehensive report to show the results of our marketing efforts.