PROJECT BACKGROUND
Northern Cables, under their sub-brand Clean Aluminum, aimed to raise awareness about the significance of "clean" vs. "dirty" aluminum within their target market and ignite meaningful conversations. The campaign focused on encouraging the audience to explore the benefits of Canadian-made aluminum and its benefits for the environment.
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SOLUTION
TDG crafted an engaging animated video strategically deployed across multiple platforms, including their website, YouTube, social media channels, and a Paid Hyper Video Campaign in collaboration with LoKnow. This broad approach was designed to maximize exposure and engagement.
RESULTS
The campaign achieved significant traction, as evidenced by the remarkable engagement rates of the Hyper Video Ads. The overall deployment of the campaign delivered an impressive 429,270 ads, yielding a healthy 0.17% Click-Through Rate (CTR). This strategic outreach successfully increased awareness and sparked interest in the benefits of Clean Aluminum, demonstrating the effectiveness of the multifaceted marketing approach.
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