THE EZ REEL BRAND
A new product calls for a new logo. ECS's EZ Reel is a self-spinning reel that allows customers to easily pull the cable straight from the pallet. You could say it makes the process EZier.
We wanted to create a logo that was consistent with their brand while introducing new elements. Keeping brand identity in mind, we incorporated the blue colour style found in their logo. As the EZ Reel is the start of many products within an EZ line, we kept the text EZ and Reel separate for the opportunity to evolve as the line expands. Sleek, simple and timeless... Just a few words to describe this logo design.
We understand a logo design can be a complicated task; We make it EZ.