Jim Peplinksi Leasing (JPLI) and TDG Marketing developed an electronic and telephone survey to be administered to their current customer base to gage customer satisfaction. The surveys were segregated by sales representatives and by regions within Canada to fully understand the scope of the customer experience. Breaking this data down allowed for JPLI to implement new sales retention tactics and provided a baseline for future research projects. The client was provided a full 44-page analysis report, summaries of each survey result, a detailed recommendations and insights analysis regarding the future of customer satisfaction, product service offerings, and marketing efforts that support trends in the analysis.
The general sales brochure is a distinctive marketing tool created to stand out from the clutter of an everyday tri-fold. This piece was a starting point of a revolutionary re-brand, incorporating new design elements such as dark contrasts, signature design elements, and bold typography. This piece was designed at a size of 8 x 8" bi-fold, with one inch of the cover cropped from the right side to reveal the edge of the inside right page. To make this piece further customized, each sales representative was provided with their own unique version with their specific contact details in PDF format, to be used for prospecting.
Looking the part for the sale is one piece of the puzzle, ensuring your messaging resonates with the buyer is a necessity. With a newly designed presentation that coincides with the branding development accomplished in the brochure, this Fleet Presentation can be used for Zoom meetings or face to face contact. It has allowed the sales representatives to showcase overall company values of Jim Peplinski Leasing, product offerings, and leasing benefits.
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