When you're a world leader in your industry, your marketing needs to be cutting edge. We're always on hand to elevate our creativity and strategy to effectively communicate the ground-breaking work New-Form Tools is doing. Our print materials may be made from card, but the message they present is sharp.
Having built significant equity in their previous brand, our task was to create eye catching, engaging, graphical displays that transitioned from old to new seamlessly. Our inspiration was taken from industry insights, and the thinking from a detailed strategy session with the client. Needless to say, the branding represents the innovative, world leader in cutting materials that New-Form Tools is.
Research and strategic placement is a key part of the marketing mix. Ensuring that your clients brand is in the hands of those most likely to interact with it is critical. This ad is a perfect example of design and strategy colliding - placing a relevant, content rich ad in a critical trade publication.
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