There's no doubt about it - NTD is a large corporate brand. Big clients require big projects. The yearly winter price list is a large task that brings out some of TDG's greatest strengths: teamwork, and leadership. This project covers every design process from compiling the data, to trimming and colour-normalizing hundreds of tire product images. In recent years, the bar has been raised tremendously, and TDG has risen to the challenge.
We know that different stands out. We gave NTD a new shape for their literature to make sure that their potential customers can't help but to take a closer look. There's no doubt that die-cutting and folding added some extra printing costs, but the power of a sleek and unique print piece can have tremendous impact on future client acquisitions in a fiercely competitive marketplace. It's all about providing an experience, and staying memorable.
While NTD is already at the top of their market in Canada, the launch of NTD Academy—a virtual training platform for all things tires—brings even greater value to their customers. The sophisticated learning resource delivers a series of videos like this one, which are products of a comprehensive and collaborative process between the NTD and TDG teams. Internally, it’s all hands on deck as our coordinators, graphic designers and video editors are closely involved in the process to deliver videos that are informative, accurate, and attractive. We always believe our best work happens when we collaborate—when design and strategy collide—and these training videos are an excellent example of our tagline in action!Watch Video
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