There's no doubt about it - NTD is a large corporate brand. Big clients require big projects. The yearly winter price list is a large task that brings out some of TDG's greatest strengths: teamwork, and leadership. This project covers every design process from compiling the data, to trimming and colour-normalizing hundreds of tire product images. As of last year, the bar has been raised tremendously, and TDG has risen to the challenge. New additions to the book include spot gloss treatments on the cover, and a mounted page marker tab dispenser on the inside.
We know that different stands out. We gave NTD a new shape for their literature to make sure that their potential customers can't help but to take a closer look. There's no doubt that die-cutting and folding added some extra printing costs, but the power of a sleek and unique print piece can have tremendous impact on future client acquisitions in a fiercely competitive marketplace. It's all about providing an experience, and staying memorable.
How do you make sure you are always on the top of your market's mind? Simple: Repetition, repetition, and more repetition. The challenge is to not annoy your potential customers with something that interrupts their busy day and mind. The solution is, again, all about experience. We've provided NTD with a unique mousepad that markets their service, as well as one of the premier brands that they can supply to their customers. This is likely to be seen every day, which will play an important role in keeping NTD at the top of the potential customer's list.
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