The Ontario Electrical League connects, educates, represents, and promotes Ontario's electrical industry. With Ontario being such a large geographic area with a high number of contractors, it is important to understand how to price your work appropriately. The OEL saw a need for research on how much contractors are charging per hour in each region of the province. TDG Marketing facilitated market research through multiple surveys to the OEL members. From there, a print tool called "The Labour Rate Guide" was created, and handed out to contractors at the OEL Electrical Industry Conference. This is now an annual project that is updated each year so OEL members always have the most up to date information to help them succeed.
If there's one thing the electrical contractors love, it's golf--Don't we all? The Ontario Electrical League puts on a day of golf every year, held at the prestigious Glen Abbey Golf Club, home of the RBC Canadian Open! TDG Marketing creates an annual print tool that to be sent to OEL members (and non-members) to encourage participation – not that too much encouragement is needed for the chance to golf at Glen Abbey!
The Ontario Electrical League is a non-profit, members-based organization that represents the electrical industry in Ontario. They are a proud community that is always seeking new members. This print tool was developed to target prospective members and showcase the benefits of joining. The Leave Behinds give non-members a strong impression of who they are, what they do and how to join.
Book your FREE 1 hour marketing consultation today!