Helping people enter the skilled trades is what Support Ontario Youth does. Creating emotional connections, engaging content and impactful web design is what we do. The SOY website features functionality that allows apprentices to apply, donors to provide financial support, all in a vibrant design that catches the attention of the audience.Visit Website
Operating in an environment where your success depends on the generosity of others means that your brand really needs to stand out. Your target needs to connect with you quickly, understanding your cause and the impact you make. The challenge was to create pull up banners that broke through the clutter and had strong, hard hitting messaging that people could connect with.
The SOY Roadblocks to Apprenticeship video was created with a mix of motion text graphics and 2D animation, with a goal to help apprentices understand how SOY can assist them through their journey. The video flows through graphic transitions and voice-over that explain the hurdles they may face as an apprentice. Through a mixture of vectors and PNG’s, the shapes in this video were created on design platforms such as Adobe Illustrator & Photoshop and brought to life through the After Effects animation program.Watch Video
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