Video can be one of the best ways to expand and engage your audience and a unique visual style can help capture the attention of a desensitized customer base. One way to accomplish this… vintage lenses.
Why use vintage lenses?
People are in the mindset now that new equals better. The reality is, that logic doesn’t always hold when it comes to filming video content. While modern lenses have much to offer and we use them for the majority of our filming, there are times that the subtle warmth of a vintage lens can push a creative project over the top.
Why can older lenses be useful?
Vintage lenses give a different feel to an image which may serve certain brands and videos better. They are not as clinical looking, like modern lenses, so they don’t have that perfect and “sharp” feel.
What some people may deem bad about an old lens is exactly what provides that much-needed uniqueness to the shot. Even big-budget Hollywood productions still use vintage lenses (granted they are much rarer and more expensive, some rivalling modern Hollywood lenses in price).
Vintage lens filming at TDG
At TDG Marketing, we have utilized this technique with multiple of our clients recently. Here’s one example:
Restoration Design creates vintage Porsche parts that enthusiasts use to restore their classic cars. When creating a video for them, a modern lens would not have matched the feel of the brand. It’s a subtle thing, but the softness of the vintage lens added authenticity to the piece, separating Restoration Design from its competitors.
The use of vintage lenses does not fit every brand…but that’s where we come in. At TDG, it’s our job to know which filming techniques will fit your brand. It’s these little touches that bring our video design to the next level.
To find out more about if our video services are right for your company, book your free one-hour consultation through our website.
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