In the ever-evolving world of marketing, content creation plays a pivotal role in attracting and engaging customers. With the advancements in artificial intelligence (AI), businesses now have a helpful tool at their disposal to streamline the content creation process.

AI is a powerful assistant that thrives on guidance, and it’s important to note that the quality of your inputs directly influences the quality of the output. AI can generate brilliant ideas, craft compelling narratives, and streamline your creative process, but it's not a substitute for human oversight and strategic direction. The responsibility lies with us to guide AI, ensuring it aligns with our brand voice, strategic goals, and ethical considerations.

So how do you know what to ask it?


Here are 5 tips to help you craft strong prompts when using AI…

  1. Use a Conversational Approach:

Treat AI as if you were conversing with a person. By asking multi-step questions and providing detailed information, you can prompt AI to generate detailed and insightful responses.

  1. Context is Key:

To ensure AI understands the background and objectives of your content, provide detailed context in prompts. By setting the stage and sharing relevant information, you enable AI to generate more focused and helpful answers.

  1. Assume Identities:

Encourage AI to respond from different perspectives or professions to gain diverse insights. For example, you could instruct AI to embody the mindset of a social media manager or a target audience member, to explore unique angles and ideas.

You could try something like, "Pretend you're a social media manager for a lifestyle brand. Share your insights on how we can create engaging and shareable content for our Instagram campaign targeting young, fashion-forward individuals,”

…followed by…

“Now pretend you are a teen female who is into fashion. What are some things that would catch your attention on Instagram? Get creative and think outside the box".

  1. Stay on Track and Validate Responses:

During lengthy conversations with AI, gently guide it back on topic and ask for justifications to maintain accuracy. Due to the nature of AI, it occasionally provides incorrect or made-up information. Always double-check the generated content for accuracy and ask the AI to clarify its sources.

  1. Experiment and Play:

AI can be an excellent tool for brainstorming and overcoming creative blocks. Experiment with various prompts to understand where AI can be most helpful for each project. As the conversation flows, you might find yourself exploring different directions that prove helpful.


Incorporating AI into your content creation strategies can save time and help you come up with new ideas. The future of AI-powered content creation in marketing is promising, and embracing this technology can empower businesses and marketers to stay ahead of the competition.

However, it is important to keep in mind that AI has its limitations and doesn’t replace the human element. It’s a great tool…one that we certainly use on behalf of our clients…while respecting the delicate balance between harnessing the power of AI and maintaining the human touch in our content.

We even used it to put together this blog. The first draft at least. Could you tell?

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