As a business owner, trying to stay on top of the ever-changing landscape of social media trends can be overwhelming – but, with the right resources, your online presence can be an effective tool to connect with your potential customer. You don't have to be a guru to use your social media platforms to your benefit. If you've got a few minutes to allocate, here are some quick resources and free tools that can help you stay up-to-date and informed:

Social Media Today: www.socialmediatoday.com

Social Media Today is an online hub for professionals looking to keep up with news, trends, and technologies in the world of social media. It features articles from industry experts, news on hot topics, and access to special topics areas like live events and research reports. It also provides comprehensive coverage of platforms like Facebook, Twitter, LinkedIn, and more. In addition, Social Media Today hosts a plethora of online communities, allowing members to make connections and share their experiences while engaging in industry-leading discussions.

Hootsuite's Blog: www.blog.hootsuite.com

This fun and helpful blog is regularly updated with original content including industry-leading analysis, tactical advice, and Hootsuite-developed best practices and guides. Covering topics like content marketing, social media, digital strategy, and more, Hootsuite's blog is a comprehensive resource for marketers and business professionals of all levels.

eMarketer Social Media Report: www.mediaincanada.com/tag/emarketer

eMarketer's 2021 Social Media report is an in-depth analysis of current trends and future opportunities in the social media landscape. The report provides detailed insights into user behavior, advertising ROI, the impact of emerging platforms, and more. It also evaluates the impact of video, influencer marketing, and augmented and virtual reality on the social media scene. With data from over 150 sources, the report offers a 360-degree perspective into the state of the industry.

Content Marketing Institute: www.contentmarketinginstitute.com

CMI provides content marketing workshops, conferences, webinars, and certifications to empower marketers to create and manage content that drives results. In addition, the Institute offers a wide range of resources, including research studies, publications, and blog posts to help you keep up with the latest trends.

MarketingProfs: www.marketingprofs.com/member

MarketingProfs offers more than 500 interactive courses, webinars, and podcasts, covering a variety of topics from traditional to digital marketing. Members have free access to exclusive industry-specific research, data, and market intelligence from the MarketingProfs Research Network.

Marketing Dive: www.marketingdive.com

Marketing Dive is daily a publication offering comprehensive coverage of marketing topics and trends in the digital marketing and media industries. Their site covers topics such as emerging technology, digital strategy, analytics and insights, and more. Articles are written by experienced marketing professionals and provide insight into the latest strategies and tactics to help marketers make the best decisions. Make the most of their how-to guides, industry reports, and many other digital resources.

Instagram Creators: www.creators.instagram.com/create

Instagram Creators is a tool designed to help content creators, entrepreneurs, and influencers craft compelling Instagram content with ease. Using a variety of tools and resources, Instagram Creators helps you create high-quality content, optimize posts for maximum reach, schedule posts in advance, track analytics, and measure success.

---

If you’re looking for a little bump in your social media growth, these resources are the perfect place to start.

There’s a lot to consider when crafting a viable social media strategy, and staying on top of the ever-changing trends can help ensure your social channels remain vibrant and engaging.

Feeling a bit overwhelmed?

Don't have the time to dedicate to social media but know the value it brings to your company?

That's where we come in.

At TDG Marketing, we are your go-to source for building, maintaining, and growing an effective social media presence. Our marketing experts have the tools and resources to make sure your brand stands out, engages with its audience, and drives results.

Book a free one-hour consultation through our website, and we can review your social media channels together. Our team will create a custom plan so that you get the most out of your social media channels, letting you focus on the day-to-day of running your business.

Until then…see you online!