As a constantly growing and evolving company, our team is pretty used to welcoming new members with enthusiasm and open arms. But when our newest addition arrived, it felt like something straight out of science fiction. This new jill-of-all-trades doesn't just work in every department but excels in them all… She brainstorms with brilliance, writes with eloquence, proofreads with a hawk's eye, records video voice-overs in an instant, and transforms images with an artist's touch. The best part? She’s incredibly efficient and never asks for a coffee break. In fact, she doesn’t even take a lunch because, well, she doesn’t eat.
Have you figured it out yet?
It’s Artificial Intelligence, better known as AI…but with all the extra help AI gives us, we think it deserves a name…so we call her Ali.
Understanding AI in Advertising
Artificial Intelligence refers to the use of machines, particularly computer systems, to perform tasks that typically require human intelligence. In advertising, AI algorithms analyze vast amounts of data, make predictions, and execute actions, helping us make data-driven decisions and automate processes. AI can also help with a lot of the mundane tasks that take up our team’s time, leaving us free to focus on creativity, better use our resources, and just generally get more done.
Here are just some of the ways Ali helps us on a daily basis:
✅ Google Tools for Predictive Analytics
Using AI-powered predictive analytics helps us to optimize our clients' advertising strategies and we rely on Google’s suite of powerful tools to stay ahead of the curve.
👉 Google Analytics provides deep insights into website traffic and user behaviour. We use this data to make informed decisions and allocate resources where they generate the best results.
👉 Google Trends is our compass for identifying emerging market trends and selecting lucrative keywords for advertising campaigns. It ensures we stay on top of what matters most.
👉Google Data Studio simplifies the process of sharing data-driven insights. We create custom dashboards that visually represent our predictive analytics results, enhancing communication within our team and with our clients.
👉 In Google Ads, we leverage AI-powered automated bidding and campaign optimization, such as Smart Bidding, to maximize conversion goals. This technology makes our advertising campaigns more effective and efficient.
✅ Chatbots and Customer Service
AI-powered chatbots are transforming customer service and engagement. They can provide instant responses to customer inquiries, assist with product recommendations, and even complete purchases directly within messaging apps. Chatbots not only enhance the user experience but also help streamline the path to conversion. If you are looking for a chat function on your website – we will likely suggest that Ali go to work for you too.
✅ Content Generation
Ali is a great resource when it comes to content creation. AI-driven tools can generate product descriptions, give ideas for blogs, ads, campaigns, and everything in between, and help us keep social media content fresh – saving time and resources while maintaining a consistent brand voice. We like to put Ali to work when brainstorming new ideas for your brand, even letting her write first drafts so that we are working efficiently and making the most of our time…and your money. Our go-to sources for content generation are ChatGPT, HiveMind Assist, Canva Magic Write, and an array of others, depending on the type of project we are working on.
✅ Video Production Tools
In our video department, we leverage AI to streamline our processes and enhance creativity. We use Adobe Premiere's remix feature, which employs AI to analyze songs and automatically remix them to the desired length. This saves us hours of manual editing, making your video content creation more efficient and cost-effective. We also rely on Eleven Labs for AI voiceovers, not only to time videos but also to enhance smaller videos that may not warrant a full voiceover.
✅ Graphics Assistance
Ali is our go-to Graphics Assistant who wears many hats. We use AI functions in Photoshop, like enhancing image quality, by adding pixels and backgrounds to achieve pixel-perfect visuals. In our website design process, we rely on ChatGPT to quickly generate placeholder text if we are designing and writing content simultaneously to keep the project moving forward. And with the magic of Adobe Firefly, Ali helps us effortlessly tweak, modify, or expand content in images so that every graphic fits your specific requirements.
Ali, our trusty Artificial Intelligence team member, has seamlessly integrated into our workflow, making our tasks more efficient and our results even more impressive. As we continue to harness the power of AI in advertising, we're excited about the endless possibilities it brings to the table.
BUT while AI plays a significant role in enhancing our work, it doesn't replace the creativity, passion, and human ingenuity that our team brings to each project. AI is a valuable tool that augments our capabilities, allowing us to deliver even more exceptional results for our clients.
As we move forward in this ever-evolving digital landscape, you can rest assured that Ali and our team will continue to work hand in hand, combining the best of both worlds – cutting-edge technology and human expertise – to create marketing materials that break through the clutter and reach your target audience. Our living team members can focus on what they do best—bringing creativity, passion, and a personal touch to each project. But the time-consuming, mundane tasks?
We leave them to Ali!