If you’ve ever been to a marketing agency you may have heard some “advertising lingo” that you don’t recognize. That’s where we come in! Let us shed some light on some common turns of phrase and give you a peek into our industry. So without further ado, here are TDG Marketing’s TOP TEN Marketing Terms:
Buzz buzz… Buzzwords are well known, popularly used phrases or words in current culture. In marketing, we make the most of them in our copywriting to encourage engagement from the online community and continue to be relevant.
Not a liquid, but fluid marketing campaigns – TDG Marketing creates marketing strategies that tie back to YOUR branding! This instills trust and brand recognition in your potential customers.
In print, bleeds are added space surrounding the outside of your layout in which artwork is extended past the actual size of the finished piece. This ensures that when the printer crops your piece to its finished size, there aren't any white marks or cut off graphics on the edges. Your printer won't want to run your order without these.
This is a big one for our team. We like to call coffee our “liquid base of creativity”. Our ideas and productivity are directly linked to how much coffee we consume. Don’t worry…if we run out someone hits the drive-through!
Not as morbid as it sounds, in simple terms, a die cut creates interesting shapes and holes in a piece to really make marketing tools pop. Still curious? Check out the Saw Blade die cut we created for New-Form Tools.
These are small lines on the outside of a print piece that show the printer where to trim the page to its finished size. Your printer will always want these included in your artwork file.
B-roll is supplemental or complementary footage that our videographers get during a video shoot. This footage is often used to change on-screen visuals while keeping content relevant to the dialogue or content…and is excellent for creating engaging social media clips!
We always make sure to have PLENTY of popcorn available because the TDG Marketing team basically LIVES off this salty treat! It passes as lunch occasionally…we aren’t proud of that (well, maybe we are).
Rule of Thirds:
An imaginary grid (often displayable but not recorded on a camera monitor) that breaks an image into nine individual sections (like a tic-tac-toe board!). Positioning visuals in these sections, or aligned with the grid or intersections, creates a more aesthetically pleasing image.
Used for titles or to display relevant text information, the term “lower third” is named based on where it’s typically placed according to the ‘Rule of Thirds’.
Want to see how these terms can relate to YOUR marketing strategy? Contact us, TDG Marketing, today for your FREE one-hour consultation.Back
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