Gone are the days where newspapers and television commercials are the main form of advertising. In today’s digital world, companies are successfully targeting potential customers on their computers and mobile devices, in a way that was simply a pipe dream in the past. Although traditional advertising still has a place in marketers’ hearts and consumers’ lives, digital marketing has become an effective way to target the right individuals, at the right time. The following are some of the top things that TDG Marketing loves about digital marketing in today’s online world.
Unlike a 30 second commercial during prime-time television or the Super Bowl - which comes with a hefty price tag - digital marketing can be done on virtually any budget. With the ability to bid the amount that a click to a website is worth to you, you can receive a good amount of traffic on a smaller budget, and a highway during rush hour worth of traffic with a large budget.
Pay for what you want
Before you begin a digital campaign, you need to ask yourself what the goal is. Am I looking for people to click through to my website? Do I want a customer to purchase something from my website? Or do I simply want the right potential customers to get a strong brand impression? Digital marketing offers different methods of bidding, so you pay for what would benefit your business most.
With digital marketing, the sky is the limit when it comes to customizing your campaign! You can target your campaign to reach only those in your city, or target those in your city as well as those in a tiny city in Italy but nowhere else. Choose where you want to target, ages you want to target, interests you want your potential audience to have, and so on. Digital offers the ability to customize your campaign like no other medium.
Wouldn’t it be nice if you knew exactly how many people saw your ad in the local newspaper, how many people visited your website as a result, and how many people ultimately purchased your product? These are all possibilities with digital marketing. With an unlimited amount of information on how your campaign is performing, you can make educated decisions on your business, and your marketing plan going forward.
With a mix of traditional and digital marketing strategies in our toolbox, TDG Marketing makes sure you are in the right place, at the right time…every time!Back
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