Our NEW Design System service gives you the blueprint to build, streamline, and scale your brand—without the guesswork.
We don’t just give you guidelines. We give you the tools to execute flawlessly. Your design system is a plug-and-play resource that keeps your brand strong, professional, and ready to scale.
It’s your brand’s master plan. A structured set of design elements, reusable components, and templates that make creating professional, on-brand content fast and easy.
Grab what you need and go.
Every piece of content looks and feels like your brand.
Designed for seamless use across teams.
Your system grows as your brand does.
We build a system that gives you everything you need to create consistent, high-quality content without starting from scratch.
![[HOW] IT COMES TOGETHER](https://www.tdgmarketing.com/ius/services/442-255239-3928.png)
A Design System is often called a “single source of truth” for your brand. It includes pre-designed components, colour libraries, graphics, typographic styles, UI elements, brand guidelines, and design rules. It acts as a flexible, functional brand standards guide to keep everything consistent across your designs. It also serves as a shared workspace that brings together designers, marketers, and developers—so everyone works from the same set of rules.
Design Systems help keep your branding consistent, no matter who’s doing the design work. They grow and evolve as your brand does, and they centralize all of your brand standards in one easy-to-access place. Teams can communicate more clearly through the shared workspace, which improves collaboration. A Design System also helps reduce the time spent recreating designs or searching for assets. It makes it easier to create designs that are ready for any device, whether it’s a desktop, tablet, or mobile screen.
We build your Design System in Figma, using a robust setup that includes pages, libraries, variables, and styles. The system lives in your own Figma account, giving you full control to grant access to designers, developers, or marketers. When you're creating something new, you can pull from a ready-made library of elements. For example, if you need a new section on a webpage, you can use a prebuilt layout that already includes the right heading, subheading, and body text styles—so there’s no guesswork or inconsistencies.
Your Design System includes everything that defines your brand:
Logos and variants: how your logo should appear in different formats, and when to use each one
Colours: a full library with notes for use cases like hover states, backgrounds, and accents
Typography: preset fonts, sizes, type styles, and content clusters to ensure consistency
Graphics: common vector and raster elements like shapes, borders, and visual motifs
UI elements: reusable components like buttons, forms, menus, widgets, and navigation
Brand and design guidelines: the rules and standards that keep everything looking and sounding on-brand
Design Systems take time and planning to build, so they may not be the right fit for every business. If your company has a small marketing team or doesn’t produce a lot of design content, it might not be worth the investment. But for larger brands—or any company that creates frequent design work, updates its website often, or works with multiple designers or developers—a Design System can make a big difference. It helps everyone stay organized, on-brand, and aligned as your company continues to grow.