At TDG Marketing, we pride ourselves on crafting captivating visual content that aligns with our clients' brand and vision. One of the key players behind this creative magic is Dakota Fortier, our in-house motion graphics and editing expert. Dakota's approach to editing and animation is not just technical—it's a lot like cooking. With creativity and precision, he transforms raw footage into visually engaging masterpieces. Here’s a look at Dakota’s unique process for bringing video content to life.
Just like preparing a meal, the first step for Dakota is checking his "ingredients." This involves reviewing all the footage, shots, and graphics available for the project. Everything is carefully assembled into a project folder, giving him easy access to all the components he needs. Once the footage is sorted, he begins visualizing how the final product will look. Whether it's animation or a regular video edit, this early stage helps Dakota set the tone and direction for the project.
With all the ingredients laid out, Dakota moves on to prepping the footage. This is where he tweaks audio levels, organizes interviews for easier editing, and ensures that everything is ready for the creative process to begin. It’s like chopping vegetables and setting out all the utensils before diving into cooking—only in this case, the utensils are timelines, and the vegetables are clips of raw footage!
When it comes to animation, Dakota follows a more structured process, guided by a storyboard from the graphic designer and a script from our copywriter. These act as the recipe—he knows exactly what needs to be added and when. He brings the visuals to life by choosing movements and transitions that best match the pacing of the script, keeping the audience’s attention with engaging visuals. For traditional video editing, Dakota has more flexibility. He controls the pacing, tone, and overall feel, ensuring the message resonates with the client’s goals.
Once the rough edit is in place, it’s time for the finishing touches. This stage is all about enhancing the project with colour correction, sound effects, music, graphics, and logos. These final details add polish and professionalism, elevating the video to meet TDG Marketing’s high standards. Just like garnishing a dish, these elements might seem small, but they make all the difference in the final presentation.
The final step is reviewing the edit. Dakota watches the video closely, ensuring there are no mistakes or missing elements. Once he’s satisfied, the video goes through an internal review process for feedback. From there, any necessary changes are made before delivering the finished product to the client.
At TDG Marketing, we believe that every video should be a perfect blend of creativity and precision. With Dakota’s editing and animation expertise, we ensure that every project is tailored to the client’s vision and audience, delivering a product that stands out in a crowded digital landscape. Whether it’s a sleek animation or a compelling video edit, Dakota’s process is the recipe for success.
Let’s bring your brand’s story to life through engaging animated content tailored to your audience. Reach out to TDG Marketing today!