At TDG Marketing, our culture is something we’re incredibly proud of. It’s what sets us apart and drives the success of our team and our clients. But this culture wasn’t built overnight—it’s the result of years of growth, change, and thoughtful leadership.

A few years ago, TDG was a marketing agency like many others, operating out of a downtown office building in Brantford. We thrived in that environment, working closely together and enjoying the energy that came from face-to-face collaboration. But as the world and the way we work began to change, so did we.

The Shift to Remote and a New Leadership Vision

In 2020, we embraced the opportunity to go fully remote, giving our team the flexibility to work from anywhere. This change wasn’t just about location—it gave us the chance to rethink how we worked together, how we connected as a team, and how we could better support each other in a new, evolving landscape.

At the same time, a fresh leadership team emerged, committed to shaping TDG’s future and nurturing a culture that reflected our values. It was clear that this moment was about more than just adapting to remote work—it was about creating an environment where our people could thrive and where our values could truly shine.

Building a Culture of Connection and Empowerment

As we navigated this transition, we learned that culture isn’t about where you work, but how you work together. It’s about behaviour, trust, and creating an environment where everyone feels empowered to do their best work. We wanted to make sure every team member felt connected, appreciated, and supported.

Our leadership team took part in courses that deepened our understanding of company culture and employee engagement. What we learned became the foundation of how we now approach our day-to-day operations. We focused on making sure our team had the resources they needed to succeed – from the right tools to uninterrupted work time – all while fostering creativity and collaboration.

Our Core Values: The Heart of TDG

One of the most important steps in shaping our culture was defining our core values. We took the time to think about what truly mattered to us as a team and as a company. Through independent reflection and group discussions, we uncovered recurring themes like fairness, integrity, communication, growth, work-life balance, passion, and excellence.

Together, we distilled these ideas into six core values that guide us today:

✅ Trust: We are an agency with trust as a founding belief. Trust from and for our clients, and each other.

✅ Care: We truly care—about every client, every project, and every team member. We foster a culture of inclusivity and belonging, recognizing the value of diversity in enriching our workplace and enhancing our ability to serve our clients.

✅ Innovation & Creativity: Innovation and creativity drive every project. No matter how big or small, we push the boundaries and never let our work be static.

✅ Communication: Strong communication with our clients and within our team lets us collaborate on marketing materials that stand out in the marketplace.

✅ Growth: We are always moving forward. We work for growth in every brand we work with, including our own. As an agency, we are constantly learning, adapting, and improving.

✅ Work/Life Balance: While we give our all on every project, we believe strongly in maintaining a healthy work/life balance. A rested and fulfilled team is the key to creating fresh marketing materials and strategies.

These values aren’t just words—they’re principles that guide how we operate every day. We made sure they were authentic, actionable, and universal, reflecting the unique spirit of TDG. Once we crafted our value statements, we shared them with the entire team to ensure they resonated with everyone and truly represented who we are.

A Culture That Drives Success

Rolling out our value statements was a defining moment for TDG. They’ve become the cornerstone of how we work together, how we engage with our clients, and how we continue to innovate. Our culture has allowed us to stay connected as a fully remote team while delivering the same level of creative, strategic marketing solutions our clients rely on.

Today, we’re proud to say that TDG is more than just a marketing agency—we’re a team united by shared values and a passion for pushing boundaries. Our culture drives everything we do, and it’s why we’ve been able to build strong, long-lasting relationships with our clients.

At TDG Marketing, culture isn’t an afterthought—it’s the engine behind our success.